“Profits Over Patients?" The Shocking Economics of Scans With CEO Jon Runquist

Written By Lara Baatenburg, MD, MSCP

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In this conversation, Lara and Jon discuss the evolving landscape of imaging in healthcare, focusing on the challenges and opportunities presented by independent imaging centers. Jon shares his journey into healthcare, the impact of regulations like the Certificate of Need, and the significant cost differences between independent centers and hospitals. They explore the patient experience, the role of technology and AI in imaging, and the importance of preventative care. The discussion also touches on misconceptions patients have about imaging and the business challenges faced by independent centers. Jon emphasizes the need for patient education and the potential for independent imaging to change the healthcare landscape.

Lara Baatenburg, MD, MSCP

Lara Baatenburg, MD, MSCP, is a board-certified primary care physician and co-founder of Concierge Medicine of West Michigan. A Menopause Society Certified Provider and graduate of Michigan State University College of Human Medicine, she specializes in preventive care, women's health, and helping patients build sustainable, healthy habits. She is the co-host of the Vitals & Values podcast.

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